AppTweak, the leading ASO tool, launches an office in Korea

AppTweak, a leading ASO tool headquartered in Belgium, launched a Korean office in August of this year. Since its founding in 2014, AppTweak established offices in USA, India, and Japan, and now anticipates actively supporting local AppTweak users with Gabi Yoon in charge the business development in the Korean region.   The AppTweak tools help app and game publishers execute ASO (App Store Optimization), which is in practice visibility and conversion rate optimization of their apps on the iOS App Store and Google Play store with the ultimate goal to increase sustainable install rates. According to AppTweak’s Market Intelligence data, there were a total of 943 Mio downloads in Korea from January to September of 2022, of which 20.8% originated from the Apple Store and 79.2% from Google Play.     For free iOS apps, Korea has the 6th highest download in Asia and 11th highest worldwide, while for Google Play Store, Korea is ranked 7th in Asia. For Google Play paid apps, Korea was ranked 1st with 1.49 Mio downloads, 18.4% of all paid downloads in Asia. Especially Finance, Lifestyle, and Shopping app categories have high download numbers with 451 Mio., 420 Mio, and 127 Mio downloads combined in both stores, respectively.     Proven by a YoY 200% organic growth of Korean AppTweak users, the Korean region serves as a high-potential market in need of ASO solutions with its highly saturated market of local apps and mobile games. With the regional office in place, AppTweak anticipates proactively engaging with Korean app and mobile game publishers through diverse events and localized educational content.     From November of 2022 16th to 18th, AppTweak will participate at G-Star in Busan a company booth to showcase the AppTweak tool.    김진우 기자 ([email protected])leading office korean office korean region regional office